-For the first time ever, video game players will have access to the same

guitar processing technology used by professional musicians

SANTA MONICA, Calif. and CALABASAS, Calif., July 11 /PRNewswire-FirstCall/ — Activision, Inc. (Nasdaq: ATVI – News) and Line 6, Inc. announced today that Guitar Hero® World Tour for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system will integrate Line 6’s guitar tone technology, enabling gamers to use amps, cabs and effects from the world-renown Line 6 POD® in the game’s Music Studio. The game’s innovative new Music Studio lets players express their musical creativity by giving them access to a full complement of tools to compose, record, edit and share their own rock ‘n’ roll anthems.

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Watch The New Trailer Now on http://www.totalwar.com/

LONDON (11 July, 2008) – SEGA Europe Ltd. proudly presents the first official trailer for Empire: Total War™. The trailer also confirms the official release date for the game. Set in the 18th century, an intense period of global domination, colonisation and gunpowder warfare, Empire: Total War will put the player in the position of General, Admiral and Emperor, commanding massive armies in epic land and sea battles to build their own Empire, spanning multiple continents.

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SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision, Inc. (Nasdaq: ATVI – News) announced today that two new titles would be added to the enormously popular Barbie® videogame franchise: Barbie® Fashion Show: An Eye for Style™ for Nintendo DS™ and PC and Barbie® Horse Adventures™: Riding Camp for Wii™, Nintendo DS™, PlayStation®2 computer entertainment system and PC. Both titles are slated for release in Fall 2008.

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Company Also Announces Digital Storefront at Midway.com

Chicago – July 11, 2008 – Today, Midway Games Inc. (NYSE: MWY), a leading interactive entertainment software publisher and developer, announced two new online storefronts for downloadable distribution of titles from the company’s vast catalog of arcade, PC and touchscreen titles.

Beginning today, gamers can go to www.midwayarcade.com to download versions of the company’s arcade classics and touch screen favorites. More than 25 classic titles, such as Defender®, Joust®, Spy Hunter® and Mahki®, are now available for download, starting for as little as 3 games for US$5.

In addition, Midway also announced the launch of a digital storefront at www.midway.com. The new site is intended for the North American market, and features ten recent Midway® releases, starting at $9.99 per game.

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Wario’s Back And After Treasure Once Again As Wario Land: The Shake Dimension Arrives In Europe

Get ready for a wave of nostalgia as Wario heads to Wii for his first dedicated adventure on the console! Prepare yourself for some classic Wario action as Wario Land: The Shake Dimension takes you on an epic and lush 2D platform adventure to seek out treasure, complete missions and, in a traditional Wario way, obtain as much money as you can! Prepare to defeat all the bandana-wearing pirates standing between you and your potential haul as this puzzle-filled adventure hits European shores on the 26th September 2008.

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From the core founding members of the MX vs. ATV franchise comes the ultimate off-raod raving experience: BAJA.

Conquer the toughest terrain Mother Nature has to offer and build the ultimate off-road vehicle in the most realistic, edge-of-control racing game ever created.

Combine the best elements of the real-world sport with the right balance of arcade fun, BAJA transports players to the epic open worlds and unforgiving terrain found at the pinnacle of off-road racing.

Stunning visuals, vertical environments, and unpredictable terrain are crossed in over 100 square miles of drive-to-horizon landscape.

Master hill-climb, circuit, and rally races to earn career sponsorships on the path to off-raod supremacy.

Harness the horsepower of elite Trophy Trucks, 4×4’s and Buggies to finally compete in the definitive off-road endurance challenge, the Baja.

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Renowned Horror Director James Wan Uses Dead Space Footage to Create A Thrilling Cinematic Trailer
REDWOOD CITY, Calif., Jul 11, 2008 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ:ERTS), announced today the launch of “Loved Ones” for Dead Space(TM), a new trailer directed by master of horror James Wan, Director of the SAW franchise. EA’s new survival horror game, the bold and often bloody Dead Space(TM) promises to deliver the ultimate in psychological terror and gruesome cinematic action.

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