EA Sports Active for the Wii will build on the success of Nintendo’s (OTC BB: NTDOY.PK) proprietary Wii Fit. Sure, the Wii version of EA’s Madden football games took advantage of the console’s motion-based controller to introduce a little physical skill into the game, but this is EA’s first shot at providing a more conventional fitness title.
“Targeted toward women as a low-cost alternative to joining sports club or gym, the game features an interactive computer trainer, and crafts running, boxing and other heart-pumping exercises to the user’s desires,” explains PC Magazine.
Really, EA? The interactive computer trainer, running simulator, and cardiovascular workouts are already part of Wii Fit. Boxing is part of the Wii Sports game that comes bundled with every Nintendo Wii console.
EA likely won’t take the same cartoonish approach as Nintendo has, but the game will certainly have to bring a lot more to the table than what Nintendo is already providing.
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-Justin
