Zelnick: Games industry not immune to recession
Speaking at the BMO Interactive Entertainment conference, Zelnick [Take-Two Boss] outlined the company’s plan to ride out the economic crisis, emphasising the importance of not seeing any entertainment business as immune to current environment.
“No matter what people think, entertainment in general, interactive entertainment specifically, isn’t immune to economic cycles,” he explained. “…that said we can have some resistance to the cyclicality if we have really high quality products. ”
“In the last couple of weeks specifically we’re beginning to see some softness in retail, it’s pretty broad and it’s beginning to have an impact on the industry and by that I don’t mean a good impact.”
I don’t think that the video game industry is immune to economic cycles, but I do think the industry in general will fair better than most during downturns.
Read the full article here.
-Justin
Tags: take-two
