According to customer reviews website Reevoo Blu-ray player sales have failed to increase substantially despite the format’s victory over HD DVD and recent drops in price. According to Reevoo’s data digital downloads are partly responsible for Blu-ray’s failure to impress consumers.
“The death of the VCR and the cassette saw the end of the chore of rewinding tapes. The convenience of downloads and wider availability of flexible digital content, suggests impatience with the eject button which may be partly why Blu-Ray isn’t capturing the imagination.”
According to Nielsen Media Research and Adams Media Research, cited by Reevoo, the sales for the first two years of high definition players (HD DVD and Blu-ray) were 8.3 million, compared to 16.3 million sales in the first two years of DVD’s existence.
“When DVD came in, you could almost see the video shelving shrink before your eyes in Blockbuster and HMV. The same hasn’t happened with Blu-Ray,” adds Bostock.
Sony just can’t catch a break with their formats. They finally win a format war only to be beaten by the older format and digital downloads.
-Justin
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