Reggie: Price Cuts Are A Short-Term Incentive

“Price cuts are a short-term incentive. In the long run, you need software to excite people.” – Reggie Fils-Aime

I think Nintendo’s reasons for avoiding price cuts, especially in the U.S., goes a little deeper than this.  With the way the Fed Government is basically printing money to support the high level of spending the U.S. is going to, at the very least, experience significant inflation in a few months.  This is going to make things very costly for companies that export to the U.S. when the dollars they get in return for their goods become worth less.



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