Sony: We need to quickly get PlayStation to “break-even level”

TOKYO — Sony Corp’s newly appointed corporate executive officer in charge of game and network businesses, Kazuo Hirai, said Thursday that one of the company’s ‘‘major missions’’ will be to bring its money-losing game division back into profit at an early timing through cost-cutting efforts and expansion of its network services. ‘‘We need to quickly bring our PlayStation business on a break-even level and later to profitability,’’ Hirai, also president of Sony Computer Entertainment Inc, said.

That’s a bit of an understatement.  The PS3 has killed Sony’s Game division.  Sony needs to cut costs and do everthing they can to stop the division from bleeding money.

Link, via Kotaku


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