The key to this whole thing is you’ve got to have people in your organisation who know what a good game is. I can’t overstate that because actually there are a lot of people who don’t know. I play a ridiculous amount of games, I’ve played games since 1977 when my father handed me an Atari 2600 and I was on board games before that. That’s all I do, I love and play videogames, so I have a sense of what a good game is. It’s all from personal experience and there are lots of people who also have that. You have to be able to know what’s wrong with a game and be able to identify that and figure how to fix it and not ship it. You’ve got to figure out how to fix it in a cost-effective and timely manner. Danny Bilson, THQ vice president of core titles
Read the full interview here.