“[The sports category] certainly has the characteristics of a category that would be interesting to us… But we would have to convince ourselves that we could enter successfully, accomplish leadership and that we’d have something new and different to bring to the party. Right now the barriers to entry there are pretty significant, but it is certainly the size of a category that we would be interested in.” – Mike Griffith, Activision president and CEO
The “barriers to entry ” is EA Sports. I’m sure that Activision would love to have an annual sports title but I can’t imange anything being able to compete with EA.
-Justin
