“We don’t comment on our product pricing strategies… However, we believe that DJ Hero will provide tremendous value for our consumers by delivering an all-new interactive music experience with over 100 individual songs that are highlighted in over 80 unique mixes, a wide variety of music from some of the biggest artists including Jay-Z, Eminem, Benny Benassi, Gwen Stefani and Black Eyed Peas among others.” – Activision statement
I have a feeling that DJ Hero won’t stay at it’s $120 / £108 price point for very long after it’s release, despite the fact that it will provide “tremendous value”.
-Justin
[...] be a wise move to hold off until some initial sales of DJ Hero come in. This is a new IP and an expensive one at that. I think it’s far from certain that DJ Hero will be a hit [...]