Man, that brings back some memories. Check more screenshots here.
-Justin
“Electronic Arts didn’t market Dead Space Extraction as much as it does with other titles. And the success or failure of a Wii title usually correlates directly to marketing spend. If Electronic Arts spent little on marketing, I am sure the sell through was no surprise to them. So I do not believe sell through was a disappointment to EA. Given Wii games tend to have a flatter sales curve, I don’t think 20,000 plus units is out of the question for October and maybe we get a holiday bump in November and December. Most games have a 12 to 24 month development schedule and over a year ago the industry was under the assumption that mature-rated games could succeed on the Wii. Unfortunately, as we progressed and witnessed the sales results from games such as MadWorld, it became pretty clear the market size for games with mature-content was extremely small, much smaller than any other home platform. The truth is most core gamers who gravitate towards mature content likely own more than just a Wii.” – EEDAR analyst Jesse Divnich
There is one area that Divnich is over looking in regards to the reasons why Dead Space Extraction had poor sales, it’s an on-rails shooter. This is a very niche genre for any system. Granted, Capcom’s Resident Evil Umbrella Chronicles did very well on the Wii but it also has a very powerful brand name behind it, while Dead Space is a very new IP.
-Justin
