“As an entertainment company the business won’t be viable if we don’t continue to nurture new IPs… But we don’t need to come up with something that’s dramatically new for the existing franchises, because we already have fans for those. If we carefully evolve them, that should be sufficient.”
“In nurturing new IP, the exchange of culture and technology becomes very important… In the past both Eidos and Square Enix have made investments in new IPs, but sometimes it’s proved to be quite challenging. This is probably because we didn’t do enough work before the actual production – our priority was to come up with new IPs, so we rushed ourselves and had too many projects coming along at the same time. The lesson we learned is that we have to be very selective in that area,” – Yoichi Wada Square Enix global president
This is pretty much the same thing that Rod Cousens from Codemasters was reported as saying the other day. If this is an industry wide sentiment then we should start to see some new IPs in a couple of years.
-Justin
[...] funny thing about all this new IP talk that has been going around lately is that if any of these developers / publishers come up with one [...]