You’ve got to hand it to Electronic Arts, they have come up with a pretty fool proof way to ensure that the vast majority of gamers (at least the male ones) will opt to buy new copies of The Saboteur over used. Kotaku is reporting that each new copy of the title comes with a code that when used will allow the user to download for free the “Midnight Show” DLC, which will add “adult content including: nudity, a V.I.P room and new hiding spots.” According to the report EA will offer the “Midnight Show” DLC for $5 for consumers who didn’t get the code with the game (ie. bought a used copy).
It’s going to be hard to tell how much of an effect this has on used game sales but nudity tends to sell a lot of things in this world and I would bet that it will work for new copies of video games.
-Justin
[...] the tradition of The Saboteur and Mass Effect 2 EA has announced that each new copy of Battlefield Bad Company 2 will come with [...]