“Sponsors like Gillette and Electronic Arts are going to drop Tiger Woods regardless of what they are saying now. Near term, Tiger is done as a corporate pitchman… But forget about any golfers picking up the sponsorship slack. According to E Poll Market Research, aside from Tiger, they generate no buzz with consumers.” - Michael Ozanian, Editor at Forbes
There is no way EA is going to drop Tiger over this even if the mistress count continues to rise. There is simply no other golfer that EA Sports can replace him with and there is no way that they are going to stop making one of their most successful games. With all the changes they are going through they can’t afford to lose a title that brings in a significant annual revenue stream.