“Both we and Microsoft believed there was a big market for GTA 4 episodic content and some factors affected their performance… [the episodes themselves were] profitable contributors to the company… Both [The Lost and Damned, and The Ballad of Gay Tony] were released significantly after the launch of the core unit and therefore weren’t able to leverage GTA 4′s initial marketing campaign and initial launch fervor.” – Strauss Zelnick, Take-Two Chairman
Grand Theft Auto IV had a huge marketing push when it launched. It always made me wonder why they waited so long to not only release DLC but also why they limited themselves to so few episodes. If they could have come out with new content every couple of months or so they could have kept the revenue ball rolling.
-Justin
