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Square Enix: We don’t separate our target market into “Japanese or Western” categories

“The presence of Japanese games is not as strong within the international market these days, and as a business that creates and sells games, the reception in the Western market is naturally a point of interest to us. However, when developing a game we do not separate our target audience into categories like ‘Japanese’ or ‘Western.’ We look more to player preferences, such as those who like higher difficulty levels, those who enjoy more of a collection element, those who look for more freedom in a game, those who like to have set objectives, and so forth. I do feel that one major difference in the Japanese and Western gamers’ preferences lies in the art style.” – Akitoshi Kawazu, The Crystal Bearers producer

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-Justin

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