“…within the 10-year lifecycle, the chips will settle in a way that’s in Sony’s favor… I’m confident we’ll be around in 10 years and I can say that because we’ve done it twice. PS3 will be around in 10 years and probably much longer than that… I don’t think they’ll [Xbox 360] be around in 10 years so I’m very confident we’ll pass them within that time frame. I mean, we’ve got 31 million [units sold] worldwide right now — they’ve got 39 million [units sold]… they [Microsoft] had an opportunity to sprint as far ahead of us as possible when they had the head start. Well, we’re breathing down their necks and they can see us in the rearview mirror and it’s not going to take too long to pass them.” – Sony’s senior vice president of marketing, Peter Dille
Despite what Mr. Dille would have you believe Sony is not exactly breathing down Microsoft’s neck in terms of hardware sales.
Back in 2008 the Xbox 360’s lead over the PS3 was 6.16 million units [PS3 sold 12.85m worldwide, Xbox 360 sold 19m worldwide] based off each companies reported sales. Now, almost 2 years later, based on Sony’s own figures in that statement they are 8 million units behind the 360. In my book that equates to them losing ground.
Additionally, Sony is going to be hard pressed to stick with their 10 year plan if Microsoft and Nintendo put out new systems. The average consumer will view it as a last gen system and regard the competitions consoles as new, regardless of capabilities.
This is all, at best, wishful thinking on Sony’s part.