“Our goal is to increase [release frequency], and release games more often. If we can [release major franchise installments] more often, we don’t think it will fatigue, but actually increase the visibility of those brands, and allow our customers to expect them more often. …It’s very important to come out with very high quality products each time you release, so we’re working to make sure our teams have enough time to come out with those franchises with very high quality for those games. You will see more creativity, and more re-use of tools and engines that will be created.” – Ubisoft chief Yves Guillemot
Sounds like Ubisoft is adopting the Activision plan.
-Justin
