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SEGA: Wii has “done us proud” and is a “viable market”

“To be blunt, there were some erroneous quotes that went out. They did come from Sega personnel but they weren’t appropriate or accurate. I did speak to a lot of the European press, saying ‘Please ignore all that.’ With Tournament of Legends we’ve definitely brought that down to more like a T-rated level. So there’s a viable market there. Is it going to be as big as the Teen or Mature market that exists on the Xbox 360 or PS3 platforms? Certainly not. Is it viable, because the cost of development on the Wii is significantly less than those other platforms? Then, potentially the answer is yes. Our general view of the Wii is that it’s a platform that’s done Sega particularly proud; we’ve been very supportive of it with the success we’ve had with the Mario & Sonic series, success we’ve had with the Sonic series, and some of the redesigned IP like House of the Dead. So the Wii remains a very important part of our mix. So you will see certainly quite a few more announcements on Wii titles that Sega will be producing and publishing. Just Dance has been absolutely phenomenal. Most of what Sega does on the Wii is more in that field, but I still say there’s an opportunity for titles in that more edgy genre. You’re right that Wii is such a phenomenon that it caught many people off guard when it first came out, and I still think it continues to surprise with the software numbers it can notch up on appropriate titles.” – Sega West President Mike Hayes

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-Justin

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