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EA Mobile to Publish Games for Windows Phone 7

NEW YORK, Oct. 11 /PRNewswire/ — Adding to the lineup of mobile titles for the soon-to-release Windows Phone 7, Microsoft Corp. and EA Mobile™ — a division of Electronic Arts Inc. (Nasdaq:ERTS – News) and the leading wireless entertainment publisher — today unveiled the first wave of EA games coming to the new platform this fall. Windows Phone 7 and the first launch titles will ship in 2010 with additional new phone models arriving in early 2011. As part of Microsoft’s managed portfolio of Xbox LIVE titles, EA’s games for Windows Phone 7 will be Xbox LIVE-enabled, featuring the unique ability to track and share scores with leaderboards, unlock Xbox LIVE Achievements, add to your Gamerscore, and communicate with your Xbox LIVE friends across Xbox 360, Windows-based PC and Windows Phone 7.

“Our collaboration with Microsoft brings EA’s world-class catalog of global game franchises to Windows Phone 7, offering a unique set of gaming features perfectly suited to the deep, innovative experiences we value at EA,” said Travis Boatman, vice president of Worldwide Studios for EA Mobile. “We see consumers deeply integrating devices into their lives and entertainment in new ways every day. Challenging your Xbox LIVE friends to an EA game from the phone in your pocket keeps you connected and having fun no matter where you are.(1)”

EA will deliver a broad range of titles from its portfolio of award-winning brands:

“Need for Speed™ Undercover.” Power 20 of the world’s hottest high-performance cars through 24 undercover missions and eight challenging modes of thrilling action. Customize your vehicle and earn performance upgrades as you race head-to-head, earn achievements and track leaderboards.
“Tetris®.” Play the best-selling blockbuster, all new for Windows Phone 7. Play up to 12 challenging variants and become a “Tetris” master, or enjoy the timeless fun of Marathon mode, loved by hundreds of millions worldwide. Challenge your Xbox LIVE friends to beat your top score in single-player Marathon mode, the variant that made the “Tetris” game a phenomenon.
“The Sims™ 3.” Savor hours of entertainment with this award-winning experience of the No. 1 best-selling PC franchise of all time. Choose from dozens of personality traits and make your Sims characters neurotic, funny or shy while drawing from a wide array of built-in theme sets to bring your Sims to life with any appearance, clothing, and accessories you choose. Complete goals, wishes and personal goals while unlocking achievements and scoring Gamerscore points.
“MONOPOLY.” Fans will enjoy classic “MONOPOLY” play in the 75-year tradition of the world’s favorite family game brand,* under license from Hasbro Inc. Take a ride on the Reading Railroad or buy Boardwalk as you collect achievements and climb the leaderboards. From Marvin Gardens and Water Works to Park Place, own and manage the famous holdings of the “MONOPOLY” game board, which comes to life with animated tokens and interactive features for Windows Phone 7.

“Together EA and Microsoft have created some of the definitive console games of this generation, and we’re excited to bring that powerful alliance to Windows Phone 7,” said Ron Pessner, general manager of Xbox LIVE mobile, Microsoft. “This is a new and major games platform for Microsoft, and we look forward to the amazing games EA will deliver over the coming years.”

EA joins some of the most creative minds in console, mobile and independent game development bringing their biggest franchises and titles to Windows Phone 7, including Microsoft Game Studios, Gameloft, Konami, Namco Bandai, PopCap and THQ. With new titles slated to release each week, try-before-you-buy demos, asynchronous turn-based gameplay and more, Windows Phone 7 brings the quality, consistency and community of the Xbox experience to gamers on the go.

More information about Windows Phone 7 games and the mobile Xbox LIVE experience is available at http://www.microsoft.com/presspass/presskits/windowsphone.

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. More information about EA Mobile is available at http://www.EAMobile.com, by joining EA on Facebook at http://www.facebook.com/EAMobile, or by following EA on Twitter at http://www.twitter.com/EAMobile.

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