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Borderlands Game of the Year Edition Detonates at Retail Stores Across North America

Every copy includes certificate for Duke Nukem Forever(R) First Access Club, granting members rights to exclusive benefits, including early access to the playable demo before it is publicly released

NEW YORK, Oct 12, 2010 (BUSINESS WIRE) — 2K Games and Gearbox Software today announced that the extravasplosive video game gun-fest – Borderlands(TM) Game of the Year edition – is now available for the Xbox 360(R) video game and entertainment system from Microsoft and PlayStation(R)3 computer entertainment system for $59.99, and for Windows PC for $49.99. The Borderlands Game of the Year package comes complete with the best-selling Borderlands stand-alone game, its entire downloadable add-onlibrary, a fold-out map and membership certificate to enter the Duke Nukem Forever(R) First Access Club. This certificate entitles owners to a wealth of ballistic bonuses, including early access to a playable demo of the legendary, long-awaited video game – Duke Nukem Forever.

“Borderlands Game of the Year Editionis the perfect way for you to experience everything that last year’s surprise hit had to offer and more,” said Christoph Hartmann, president of 2K. “With more than 17 million weapons to enjoy in Borderlands Game of the Year Edition,as well as early demo access to the King of All Shooters – Duke Nukem Forever, there will be a lot of explosive action emanating from consoles and PCs around the world.”

Borderlands Game of the Year edition is a highly charged,value-packed collection of the critically acclaimed and best-selling Role-Playing-Shooter that has captured the imagination and attention of single-player and cooperative gamers around the world. Borderlands Game of the Year edition customers will also receive all four frenzied downloadable adventures, including The Zombie Island or Dr. Ned*,Mad Moxxi’s Underdome Riot*, The Secret Armory of General Knoxx*, and the latest robotic Claptasticadventure – Claptrap’s New Robot Revolution* -where players will join forces in an attempt to suppress the infamous Interplanetary Ninja Assassin Claptrap.

In addition, fans will find a membership certificate to the Duke Nukem Forever(R) First Access Club inside the packaging. After entering the one-time use code from the certificate on the website, fans will receive access to exclusive bonuses, including demos which will be available prior to the retail launch of the game. This select group of First Access Club members will be the first to play the game and experience the life of the King of All Shooters. Hail to the King, baby!

Borderlands, rated M for Mature by the ESRB, is currently available for Xbox 360, PlayStation 3 system and Windows PC. The Zombie Island of Dr. Ned**, Mad Moxxi’s Underdome Riot**, The Secret Armory of General Knoxx** and Claptrap’s New Robot Revolution** add-on packsare all available separately on the Xbox LIVE Marketplace for Xbox 360 for 800 Microsoft Points and on the PlayStation(R) Network and Windows PC for $9.99.

Duke Nukem Foreverwill officially make its eagerly anticipated debut for Xbox 360, PlayStation 3 system and Windows PC in calendar 2011. Duke Nukem Forever is not yet rated by the ESRB.

For more information, please visit http://www.borderlandsthegame.com and http://www.dukenukem.com.

*All downloadable game add-ons are accessed via a redeemable Microsoft token or voucher included in every copy of the game, standalone product required to operate.

** Requires standalone Borderlands product in order to be played.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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