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Analyst: EA Sports MMA is ‘DOA at retail’

“EA’s recently released MMA appears to be more or less DOA at retail… UFC recently announced an extension of its license with THQ, likely putting an end to EA’s efforts to expand into the mixed martial arts genre.” – Cowen & Company analyst Doug Creutz

I don’t know that EA will give up trying to enter into the MMA genre, but now that THQ has wrapped up the UFC license until 2018 it’s not going to make things any easier.

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