Activision pumping more development resources into Call of Duty in 2011

“I think we have a number of businesses where the performance is not where we’d like it to be. We’re making some progress in those areas. But clearly not enough and not fast enough. We reset some of the product development targets, particularly on the casual and licensed part of our portfolio, so we believe we can improve the margin performance on our publishing business. We have more development resources dedicated to Call of Duty than we’ve ever had before,” – Activision Blizzard CFO Thomas Tippl

CVG speculates that Activision intends to release two or three new CoD games in 2011, one from Infinity Ward, one from Sledgehammer and an online one in China. That all sounds reasonable to me considering past statements from Kotick. In fact I would not be surprised at all if Activision did something with Call of Duty similar to EA’s recently announced Battlefield Play4Free.


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