“…if you compare Shift and Gran Turismo, I actually do see Shift as a direct competitor to Gran Turismo for sure. Honestly, my take on this. Would I want to compete with Gran Turismo on sheer scale – meaning number of cars and the depth that they have in the game? Probably not. What does make sense to me… I think they have a very sterile, almost car collecting type of product where that’s mainly what we do and I think we can offer something different… Our idea is that if we can offer the most authentic driving experience and portray what it feels like being inside a race car, then I think that’s where we can excel and where we absolutely will beat them. That I know for sure.” – EA senior VP Patrick Soderlund
There is a huge fan base for GT5 that is fine with waiting several years for each installment and will buy the hell out of it when each one comes out. This isn’t a slam against NFS, but that franchise doesn’t even come close to competing on that level.