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January 2012 NPD U.S. Hardware and Software Sales Data

*As more information comes in this post will be updated*

Hardware

Xbox 360: 270K (-29%)
PS3: ?
Wii: ?
3DS: ?
DS: ?

*Xbox 360 sales accounted for 49% of console hardware sales, therefore Wii and PS3 combined for a total of 281K in sales.

Software (all platforms including PC sales)

  1. Call of Duty: Modern Warfare 3, Activision Blizzzard
  2. Just Dance 3, Ubisoft
  3. Elder Scrolls V: Skyrim, Bethesda Softworks
  4. NBA 2K12, Take-Two Interactive
  5. Battlefield 3, Electronic Arts
  6. Madden NFL 12, Electronic Arts
  7. Mario Kart 7 ,Nintendo
  8. Skylanders: Spyro’s Adventure ,Activision Blizzzard
  9. Zumba Fitness 2: Party Yourself, Majesco
  10. Saints Row: TheThird, THQ

Overall

  • Total U.S. retail sales of new video game products fell 34% to $750.6 million from $1.14 billion in the prior year.
  • Hardware sales were 38%
  • Software sales down 38% on console, down 37% including PC games
  • Accessories down 18%

Additional Information

Sony PR

Following a strong December at retail, PlayStation continued the momentum in January through multi-retailer promotions such as ‘Play Days’ where we saw a 2x lift over forecast in peripheral sales and solid results for the PlayStation 3. February will be a landmark month for PlayStation and the gaming industry with the launch of PlayStation Vita on February 22. Pre-order sales for PS Vita and the launch lineup of 25 titles continue to accelerate as more consumers seek the ultimate in handheld gameplay. –Patrick Seybold, Sr. Director of Corporate Communications at SCEA

Microsoft PR

Last week it was revealed that Xbox 360 became the number-one selling console worldwide in 2011,* closing out the biggest year in Xbox history and delivering on the bold prediction made by IEB President Don Mattrick at E3 in 2011. Kicking off 2012, Xbox 360 continues to lead the console market, turning in another month as the best-selling console in the U.S.

Historically, after several years in the console lifecycle there is a softening of demand, but Xbox 360 continues to defy that convention. Xbox 360 has found new ways to extend the lifecycle of the console by re-imagining entertainment and delivering new technologies like Kinect for Xbox 360, a new Xbox dashboard, and new entertainment content partners in 2011.

January 2012 U.S. NPD highlights:

Xbox 360 sold more than 270,000 units in January, maintaining the number-one console spot in the U.S. This marks the thirteenth straight month Xbox 360 was the top-selling console in the U.S. (Source: NPD Group, January 2012)

Holding 49 percent share of current-generation console sales, total retail spend on the Xbox 360 platform in January (hardware, software and accessories) reached $301 million, the most for any console in the U.S. This marks the eleventh consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share. (Source: NPD Group, January 2012)

During the month of January, Xbox 360 held five of the top 10 U.S. console game titles including: “Elder Scrolls V: Skyrim,” “Call of Duty: Modern Warfare 3,” “Battlefield 3,” “NBA 2K12” and “Just Dance 3.” (Source: NPD Group, January 2012)

In 2012, Xbox 360 will again launch blockbuster games, including additions to the famed “Halo” and “Fable” franchises. The more than 50 Xbox LIVE entertainment partners will continue to expand with many more launching this year. Xbox 360 will also launch entirely new ways to interact with favorite television shows with groundbreaking experiences like “Kinect Sesame Street TV” and “Nat Geo TV,” forever changing the way people interact with entertainment.

*(Source: Publicly disclosed financial data from Sony, Nintendo and Microsoft)

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