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Analyst skeptical about OnLive pricing

“While we find the service compelling and exciting, we are somewhat skeptical that OnLive will really turn the gaming world upside down any time soon,”

“While OnLive enables users to forgo spending $300 on a console, the $15 per month fee adds up to $180 per year, or $360 over 2 years. Additionally, we believe the target audience for OnLive (hard core gamers) really values the packaged good disc version of a game, which allows them to quickly re-sell a title in the used market and gain back $20-30 of the $60 purchase price.”

“If publishers try to sell digital-only new release games at a $40-50 ASP (average selling price), we don’t think gamers will find the price points compelling,”

“Finally, we’d note that even if successful, the installed base will be too small to be material for large publishers like EA, Activision, THQ and Take-Two (perhaps 500,000 to 1 million units, compared with 67 million Wii, 39 million Xbox 360, and 33 million PlayStation 3 units,” – Signal Hill’s Todd Greenwald

If OnLive games cost $40 and above this thing is DOA.  There would be absolutely no benefit for consumers to switch from traditional consoles.

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-Justin

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ELSPA supports efforts to extend 100MB broadband in UK

Superfast Broadband and Videogames – Good for Producers, Good for Consumers

London, United Kingdom 11th March 2010 – ELSPA, the Entertainment and Leisure Software Publishers Association, today welcomed Conservative commitments to extend 100MB/s “superfast” broadband across most of the UK population should they win the general election.

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EA CFO talks about Infinity Ward / Activision situation

“I’m disappointed on a couple of fronts.  I’m disappointed because I think Jason and Vince, on the human side, are two great guys, I know them personally, they’ve done great things. And I think they’re two of the best creative leaders in our space.”

“And to think they’re going to spending their future dealing with litigation and lawyers rather than crafting the next great experience.  I don’t think that’s a win for them, I don’t think that’s a win for our industry. I think that’s disappointment.”

“I hope that they find a way to continue to make games and focus on that during this period.”

“I think the other disappointing thing is, rivalries aside, Modern Warfare 2 is a great game. It’s the biggest launch our industry has seen. It’s a great franchise.”

“Putting my consumer industry fan hat on, to think there could be some challenges with what’s the future of that franchise. It doesn’t feel like anyone wins when it’s gotten to the point it’s gotten to,” – Electronic Arts’ Chief Financial Officer John Schappert

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-Justin

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EA to move all ad sales in-house

Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime this year. – AdWeek

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-Justin

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Blur developer sticks up for Activision

“You hear a lot of horror stories about Activision being this publisher that just churns shit out, but they certainly weren’t like that for us.”

“Last year we were having to make compromises to hit the release date. We really wanted to expand on the mods, improve the visuals, get the split-screen stuff looking really good, make the power-ups ace – and we just weren’t there.”

“We went to Activision and said ‘we don’t think the game’s up to our quality level’. It was totally shippable, it was OK. But we would’ve liked to have had more time. They said ‘OK’ which was great.  They were great. Really, really good.” – Blur’s co-lead designer Gareth Wilson

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-Justin

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OnLive game streaming service to start June 17 for PC, later for ‘MicroConsole’

Looks like the service will run $14.95 a month with additional undisclosed charges for buying and renting games.  Full press release below.

NEW YORK (AP) — In an industry first, a new gaming service will start allowing people to “stream” popular high-end games such as “Assassin’s Creed II” over the Internet in June, using a mechanism similar to watching TV shows or listening to music online.

OnLive, unveiled a year ago with much fanfare, embraces “cloud computing,” in which software runs on a computer elsewhere, not on the player’s own PC or game console.

That means players can buy or rent games with even older, less powerful computers and Macs and without owning such consoles as the Xbox 360 or the PlayStation 3.

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Playcast-Media announces partnership with Atari, Capcom, CodeMasters and THQ for first television games-on-demand service

On 10 March 2010, at the Game Developers Conference (GDC), in San Francisco, California, Playcast-Media announced its partnerships with some of the industry’s top publishers of video games. These partnerships include Atari, Capcom, CodeMasters, THQ as well as independent publishers including DDI, Strategy First and Zushi.

‘Content is the driver of this business and we’re committed to delivering the best titles around.’ Alon Shtruzman, COO, Playcast-Media.

These partnerships will enable Playcast-Media to offer a diverse portfolio of high-end games including current as well as back catalogue titles targeting a whole range of demographics: children, family, casual and hardcore gamers.

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Ubisoft Licenses NaturalMotion’s Morpheme Animation Middleware for Undisclosed AAA Title

Long-term Master Agreement Signed Between Companies

SAN FRANCISCO and OXFORD – March 9th, 2010 – NaturalMotion, the animation technology company behind the euphoria engine, today announced that Ubisoft Montréal has licensed the company’s morpheme animation middleware for an undisclosed upcoming AAA title.

The deal is part of a long-term licensing agreement between Ubisoft and NaturalMotion, which has been signed at the same time.

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Suda 51 interested in revisting Michigan and Killer 7

“…I think that it would be very interesting to create something like Michigan again in the future – it could be really good. I still talk to Sakurai-san, who is the president of Spike Games which was the publisher of Michigan. They’re also interested in making a game like that again in the future.”

“If I had the chance, that [revisiting Killer 7] would be great too!” – Suda 51

Killer 7 is one of my all time favorite games.  I’d love to see either a sequel or remake of that title.

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-Justin

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Report: U.S. Gamers Spent $3.8 Billion On MMOs in 2009

Full report here

-Justin

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