NPD: Q4 2011 European and U.S. Non-Retail Game Monetisation Data


Playfish hits 55m users worldwide

EA-owned Facebook developer, Playfish has announced the following stats.

  • 55 million users worldwide
  • 340m Playfish games have been installed
  • 90m virtual items transacted every day
  • Zynga’s CityVille has over 100m monthly active users

More stats here.

SOE launches Dungeon Overlord on Facebook

Build and Expand an Evil Empire in Dungeon Overlord, Playable Now on Facebook

Sony Online Entertainment LLC (SOE) and Night Owl Games invite Facebook users to explore their inner thirst for world domination with the new game, Dungeon Overlord. Playable now on Facebook, Dungeon Overlord is a quirky, massively multiplayer online strategy game encouraging players to take on the role of a villainous dungeon overlord to build an evil lair and create an empire bent on conquering everything in its path.

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ESA: Dec 2010 was one of the strongest monthly performances ever for the video game industry

“December 2010 represented one of the strongest monthly performances the industry has ever had at retail. It was a robust finish to a year marked by innovation and engaging millions of consumers through a multitude of delivery models. Computer and video games led all other entertainment options as we responded to consumers’ demands for creative content on every platform from consoles to smart phones to handheld game devices. I look forward to a strong 2011 with a great pipeline of titles, many of which will be unveiled at the global center of video games—the E3 Expo.” – Michael D. Gallagher, president and CEO of the Entertainment Software Association


Cooking Mama Friend’s Cafe launches today on Facebook

EDISON, N.J., Jan. 13, 2011 /PRNewswire/ — Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, announced today the launch of its first free-to-play social game, COOKING MAMA FRIENDS’ CAFE for Facebook Platform. Based on the world renowned best-selling Cooking Mama franchise, COOKING MAMA FRIENDS’ CAFE is an all new experience that lets players chop, mix, stir, fry, bake and pour to create more than 40 recipes with infinite menu combinations. COOKING MAMA FRIENDS’ CAFE has been developed by Arkadium, a leading social game developer.

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EA Sports PGA Tour Golf Challenge now available for Facebook

Get ready to grip it and rip it, as EA SPORTS™ PGA TOUR® Golf Challenge, the new free-to-play* golf game for Facebook is now available at: EA SPORTS PGA TOUR Golf Challenge features real-time 3D gameplay** on Facebook and offers a fun social gameplay experience for a wide-range of sports fans and their friends.

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Konami announces Viva! Mall social network game on Facebook

Legendary Videogame Publisher Expands Its Presence on Facebook with a New Sim-Focused Interactive Shopping Game

Konami Digital Entertainment, Inc. today announced Viva! Mall, a new Facebook game that will give consumers an opportunity to build their own shopping mall using their unique creative taste and style. Players of the new sim-focused game will have the ability to hire their Facebook friends, decorate and manage their mall to make sure that it is generating revenue and the highest shopper interaction.

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THQ and Mattel Enter Multi-Year Alliance to Publish and Market Video Games Based on the Biggest Brands in the Toy Industry

THQ to Bring Barbie(R), Hot Wheels(R), Fisher-Price(R) and More to Video Game Consoles for Kids and Families

AGOURA HILLS, Calif., Jan 05, 2011 (BUSINESS WIRE) —

THQ Inc. (NASDAQ: THQI) will open the vast toy chest of Mattel, Inc. (NASDAQ: MAT), to develop and publish video games under a new, multi-year alliance that both companies announced today.

Extending deep into Mattel’s broad portfolio of popular brands, the agreement with Mattel builds on THQ’s strength in kids and family games. Partnering with Mattel, the global leader with the most recognized brands in the toy industry, THQ plans to produce and distribute video games based on Barbie(R), Hot Wheels(R) and Fisher-Price(R). The companies will also collaborate to expand the video game and interactive potential of newer properties such as Monster High(TM) and longtime Mattel favorites such as Rock ‘Em Sock ‘Em(R) Robots, Masters of the Universe(R), Polly Pocket(TM) and others.

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EEDAR: Casual Consumers Still Willing to Make Video Game Purchases

“There had been doubts on whether the casual consumer, who ballooned industry sales in 2008 and 2009, would return given the plethora of much cheaper entertainment options such as mobile and social networking games… With November 2010 sales being up across the board, it is clear that the casual and mainstream base is still willing to make significant video game purchases.” – Jesse Divnich, EEDAR


Microsoft introduces social games on Bing

“Microsoft is excited to have Happy Island as the first social game available directly on Bing. We believe this launch brings several important innovations to the social gaming industry, starting with the ability to experience great game play before being required to sign in. Additionally, the search integrated mini game introduces a fun and exciting way to experience the power of Bing search right inside of the game.” – Parri Munsell, executive producer of Gaming on Bing at Microsoft