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Posted by Justin, on July 7th, 2010 
DJ Hero was dubbed a flop on its release too, but what it needed was time for its audience to find it, a price break, and positive word from both friends and reviews to circulate. October and November were soft, but after the holiday, DJ Hero had hit about 800,000 units; today it’s 1.2 million units and counting, all of which come with a turntable controller. That’s not a flop; that’s the long tail at work. – Activision’s Dan Amrich
1.2m isn’t a flop, I will agree with that. However 1.2m spread across three consoles, add in some price drops and the cost to make the game (including licensing the music) and I don’t think you can exactly call it a big success.
Link, via Ars Technica
Posted by Justin, on July 2nd, 2010
Posted by Justin, on June 29th, 2010 Award-Winning Hits Available as Downloadable Songs and Mixes From World Renowned Pop Sensations
SANTA MONICA, Calif., June 29, 2010 /PRNewswire via COMTEX News Network/ — Axe shredding rockaholics, virtual mix maestros and all of their friends will come together and party this holiday weekend with new downloadable content for Activision Publishing Inc.’s (Nasdaq: ATVI) Guitar Hero(R) and DJ Hero(R). Available today and featuring some of the biggest hits from global pop sensations such as Lady Gaga, Pussycat Dolls, Rihanna, Duran Duran and Maroon 5, the Pop 1 Track Pack for the Guitar Hero Music Library and the DJ Hero Dance Party Mix Pack will provide hours of nonstop, party rockin’, beat blastin’ entertainment for the whole crew to enjoy.
Click to read the rest of the story
Posted by Justin, on April 29th, 2010 New Mixes from Worldwide Superstars Danny Byrd, Darude, Josh Wink, and Wolfgang Gartner Challenge Fans and Expand DJ Hero’s Award-Winning Soundtrack
SANTA MONICA, Calif., April 29, 2010 /PRNewswire via COMTEX News Network/ — Master turntablists may have met their match with the Domination Mix Pack, a trio of hot new house and electronic music mashups, joining over 100 exclusive mixes currently available for the most diverse set list in music gaming, Activision Publishing Inc.’s (Nasdaq: ATVI) DJ Hero(TM) – the #1 new videogame intellectual property of 2009. Available for download starting today and featuring tracks from some of the world’s biggest DJs and producers, budding beat chemists can test their turntable talents against their friends as they spin, scratch and battle to:
“Sandstorm” by Darude Mixed With “Higher State of Consciousness” by
Josh Wink
“Wolfgang’s Fifth Symphony” beat juggle by Wolfgang Gartner
“Red Mist VIP” beat juggle by Danny Byrd
Click to read the rest of the story
Posted by Justin, on March 18th, 2010 Over 100 Original Mixes Now Available For Virtual DJs and Their Friends to Spin, Scratch and Battle
SANTA MONICA, Calif., March 18, 2010 /PRNewswire via COMTEX News Network/ — Two of the biggest artists in music, JAY-Z and Eminem, are mixing it up again with Activision Publishing, Inc.’s (Nasdaq: ATVI) DJ Hero(TM) – the #1 new videogame intellectual property of 2009 – by dropping their rhymes in exclusive mixes available for download beginning today on Xbox LIVE(R) Marketplace for the Xbox 360(R) video game and entertainment system from Microsoft. The JAY-Z vs. Eminem Mix Pack delivers three standout hits from each legend, including JAY-Z’s “Can I Get A…” mixed with Eminem’s “Lose Yourself,” driving the total number of one-of-a-kind mixes available for fans to spin, scratch and battle into triple digits.
Click to read the rest of the story
Posted by Justin, on February 22nd, 2010 On February 12, the group sued Guitar Hero publisher Activision for allegedly labeling Guitar Hero 5, Band Hero, Guitar Hero Smash Hits, and DJ Hero with patent numbers whose respective patent descriptions don’t cover the scope of the product. Those actions intentionally deceived the public, according to the PCG.
The group also alleged that Activision labeled those games as “patent pending” or “patent applied for” when that was not the case, and said Activision wrongfully put those patent markings on advertising as well.
The PCG is seeking an award of “not more than $500 for each of Defendant’s violations.
Read the full report at the link.
Link
-Justin
Posted by Justin, on January 28th, 2010 Kotaku is reporting a rumor that Activision has contracted Glu Mobile to bring DJ Hero to mobile platforms (iPhone, Android and mobile).
Assuming the rumor is correct, the idea of bringing DJ Hero to the iPhone makes a lot of sense from a control aspect. Maybe not so much from a financial point of view.
Link
-Justin
Posted by Justin, on January 19th, 2010
- DJ Hero – 789,000 units
- Borderlands – 1.11 million units
- Dragon Age: Origins – 1.14 million units
- EA Sports Active – 1.2 million units
Link
-Justin
Posted by Justin, on January 19th, 2010
Not too surprising that DJ Hero would pull in the most new IP revenue despite it’s relatively low sales numbers, it did launch at twice the price point of the vast majority of the competition. How it stacked up to the competition in terms of profit is a whole other story that Activision left out of the press release.
SANTA MONICA, Calif., Jan 19, 2010 /PRNewswire via COMTEX News Network/ — Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that DJ Hero(TM) was the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group.
The game has garnered critical acclaim, securing more than 15 Best Music Game Awards in the U.S. alone and was featured in more than two dozen year end “best of” lists including those from Time Magazine, USA Today.com and Official Xbox Magazine.
Click to read the rest of the story
Posted by Justin, on January 15th, 2010 
“…if you’re going to make a commitment to doing something original, the odds are that you’re not going to get it right on the first chance… I think DJ Hero is a really innovative product. I can’t wait for you to see next year’s. That’s the thing; we’re sticking with it. We’ll stick with it and get it right. But it’s going to be less games, better games. That’s our strategy.” – Activision CEO Bobby Kotick
The problem with DJ Hero wasn’t that it is a bad game because it’s not. The problem is that the game revolves around being a DJ, which doesn’t have the widespread appeal of being playing a guitar, and it came out when the music genre is in decline.
Link
-Justin
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