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ESA: E3 2010 was ‘remarkably successful’

“In terms of getting the news and media out there, E3 was remarkably successful… From a retail perspective we got positive reviews because the format was exactly what they were looking for, the people they wanted to meet and the products they wanted to see were all there.”

“Every year we do a survey of the exhibitors, retailers and journalists and ask them what they would like to see changed. Last year one of the things we were told is that they wanted to see an increase in international presence.”

“E3 is widely accepted as the global launch pad for computer and video game news. So we did make a considered effort to increase international presence both with the media and retailers.”

“We have caps on the size of the booths to make sure costs don’t spiral, so the show doesn’t get too large that the work of the industry can’t get done,”

“I’ve had conversations with a number of different exhibitors and they all feel E3 was exactly the right size and we hit the market on that.”

“Who won E3? It was the consumer. They are going to see some great entertainment coming to their living rooms.” – ESA senior director of industry affairs and communications Dan Hewitt.

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