Continue Commander Shepard’s Epic Journey When BioWare’s Universally Acclaimed Action RPG Franchise Returns Holiday 2011
EDMONTON, Alberta–(BUSINESS WIRE)– It’s humanity’s last stand and only Shepard can save us. On Saturday, leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), unveiled Mass Effect™ 3, one of the most highly anticipated games of 2011. After weeks of rumor across dozens of gaming websites and blogs, the speculation finally came to an end as the world witnessed, “Earth”, the game’s spectacular premier trailer, broadcast exclusively on the Spike Video Game Awards (VGAs). Mass Effect 3 is the pinnacle of Commander Shepard’s emotionally charged journey. To view “Earth”, please visit http://masseffect.com. Mass Effect 3 is set to launch globally in holiday 2011 on the Xbox 360® video game and entertainment system, the PlayStation®3 computer entertainment system and the PC — this marks the first time the Mass Effect franchise will launch on all three major platforms simultaneously. Also at the Spike VGAs, the game’s predecessor, Mass Effect 2 was awarded with the “Best RPG” and “Best Xbox 360 Game” of the year awards and BioWare was named “Studio of the Year”.