One in five consumers use game systems to watch TV or movie content at least once a month
Menlo Park, CA; October 21, 2010: The boxes from hot tech companies may have the buzz – but videogame systems are already giving consumers on-demand access to TV and movie video in a variety of formats. According to a new report from Knowledge Networks, one in five (21%) viewers age 13 to 54 say they watch TV programs or movies using a videogame console system at least once a month; this includes viewing of DVDs and Blu-ray discs, as well using the system’s Internet connection to access content.
In Netflix’s Q3 earnings report, released today, the company revealed that their subscriber base has reached 16.9 million users. A breakdown of how subscribers connect to the service was not provided, but thanks to a recent Nintendo of America press release we do have one piece of the puzzle.
In the press release announcing Netflix going disc-free on the Wii Nintendo of America President Reggie Fils-Aime stated that over 3 million Wii systems have connected to Netflix. In other words, 17.75% of Netflix subscribers have used the service via the Wii.
Apparently all those Netflix on Wii commercials have done the trick.
Watching Movies and TV Shows Streamed Instantly from Netflix is Now Just a Click Away
REDMOND, Wash., Oct. 18, 2010 – Beginning today, Netflix members in the United States and Canada can stream content through their Wii™ consoles with Netflix installed on their Wii Menu. The Netflix disc that was used for instant streaming on the Wii console will no longer be required. Netflix members who have a plan starting at $8.99 a month ($7.99 in Canada), a Wii console and a broadband Internet connection can now instantly watch movies and TV shows streamed directly to their TVs by simply downloading Netflix from the Wii Shop Channel. This new channel is available at no extra cost. The new disc-free option installs Netflix on the Wii Menu, making it convenient for Wii owners to quickly access streaming movies and TV shows.
In addition to Netflix launching on Canadian PlayStation 3s today, it’s also now available for our Northern neighbor’s Wiis. The Wii version still needs the Netflix boot up disc, and for some reason you can’t build an instant watch queue. But even with those drawbacks it still beats the Xbox 360 version of “coming soon”.
Sony has announced via the PlayStation blog that Netflix has started streaming to Canadian PS3s today. Additionally, the service does not need to be launched from a disc but is started from the video icon in the cross media bar. This is only in Canada, PS3s in the US will still need to use the disc until sometime in October.
NEW YORK & BEVERLY HILLS, Calif.–(BUSINESS WIRE)–EPIX™ and Netflix, Inc. [Nasdaq: NFLX] today announced an agreement through which Netflix members can instantly watch an array of new releases and library titles from EPIX streamed over the Internet from Netflix. Movies from the multi-year deal will begin streaming from Netflix on September 1 and include movies from Paramount, Lionsgate and MGM.