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Posted by Justin, on September 3rd, 2010
Posted by Justin, on September 2nd, 2010 
UBISOFT® INVITES PLAYERS TO HAVE A “BLOODY GOOD TIME™” ON XBOX LIVE ARCADE AND STEAM®
SAN FRANCISCO- September 2, 2010 – Today, Ubisoft® announced that Bloody Good Time™, a new intellectual property being developed by Outerlight, will be released on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft and on Steam® for Windows PC this Fall.
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Posted by Justin, on September 1st, 2010 “Nintendo understands that it has lost so much money with piracy on the current DS that it is working on something to prevent that on future hardware. On the DS it was really the very first time that Nintendo software was pirated, so it took us all by surprise very quickly. The new hardware will be less easy to exploit and copy. In the last 24 months the market for DS has collapsed for software but people are still buying the hardware.” – Ubisoft EMEA MD Alain Corre
Nintendo may slow down software piracy in the short term on the 3DS but at some point (most likely sooner rather than later) someone will find a way to hack it.
Link
Posted by Justin, on August 31st, 2010 “The games that are not triple-A are not profitable anymore. And that’s changed in the last 18 months. When you have a triple-A blockbuster it costs more money to develop, but at the end of the day there’s also the chance of a good return on it because there’s a concentration at the top of the charts. To a certain extent it becomes less risky to invest more in a single game or franchise than spreading your investment between three or four games. Because if those three or four games are not at the right quality level, you are sure to lose money. So the business model has changed and we’re changing our way of making hardcore games. With hardcore games that we’re not sure are reaching the right level, we stop work on them. And that’s why we concentrate more on key franchises, because that’s what the market wants – something new with huge quality production behind it. The market is not supporting the full range of product that it used to anymore.” – Ubisoft European MD Alain Corre
Pretty much the same thing that we heard from Take-Two last week.
Full interview here.
Posted by Justin, on August 31st, 2010
Posted by Justin, on August 30th, 2010 SAN FRANCISCO – August 30, 2010 – Today, Ubisoft announces its video game lineup for PAX in Seattle from September 3–5, 2010. Ubisoft will have three booths at the show at exhibit spaces: 632, 622 and 712. Each booth will feature a variety of Ubisoft’s upcoming releases and lots of fun prizes for booth visitors.
For the first time in the U.S., PAX attendees will get to try out various titles from Ubisoft exclusively for Kinect™ for Xbox 360®, including Your Shape™: Fitness Evolved and MotionSports™, in addition to seeing the first public demo of Child of Eden™. Consumers will also get an opportunity to play H.A.W.X® 2 multiplayer, and see a sneak peak of Outland™, one of Ubisoft’s digital games for PlayStation®Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft. In addition, Just Dance® 2 will be available to play onsite at the show.
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Posted by Justin, on August 27th, 2010
Posted by Justin, on August 26th, 2010 Thirty-eight people were laid off today from Red Storm Entertainment, the Ubisoft-owned studio co-founded by Tom Clancy and best known for the Ghost Recon franchise… A spokesperson fr the company said the cuts were due to “a realignment of production priorities” and noted that “these team members have the opportunity to consider positions in other Ubisoft studios,”
Full report here.
Posted by Justin, on August 25th, 2010 
[When asked: Can More or Kinect extend the current console cycle beyond another 2 years?] “I don’t think so, no… Yes, it’s a good extension of the lifecycle for a certain length of time and it’s also a good way to capture some consumers they didn’t have on the casual side, because Microsoft’s 360 and Sony’s PlayStation 3 do not have the casual customers. So it will bring in a new category of customer for them… Now, will it prevent them from releasing brand new technology in the next five years? I don’t think so,” – Ubisoft European MD Alain Corre
Not only do I 100% agree with that, but I also doubt it will allow them get much of a casual audience either.
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Posted by Justin, on August 24th, 2010 “If consumers are willing to embrace new technology then for sure we’ll see a new batch of consoles, but we’re more likely to see that in the form of peripherals like kinect on Xbox 360 and move on PS3 rather in a whole new console. We’ll probably see Nintendo have the first real new console because they’ve really lasted a long time on refurbished Gamecubes with the Wii.” – Ubisoft game designer Jonathan Lavigne
I agree that they will be the first out with a new system. As for the Wii comparison…
Well, lets just say that from a business standpoint Nintendo has made Microsoft and Sony look like complete fools this generation by putting up a ‘refurbished Gamecube’ against the 360 and PS3.
In the history of the video game industry he who laughs last is almost never the company that released the most powerful console and sold it at a loss.
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